Lessons From An Excited Olympic Volunteer.

In my own humble way I have always loved to give back to society my skills and time; so when I had the opportunity of playing an active role in volunteering, i gave it my all. The first task after my volunteering orientation was to be part of a dedicated team who have been assigned the role of recruiting London Ambassadors in Enfield for the Olympic. Ah! the excitement was next to none.

When the program ended, I had this urge that there was more volunteering roles out there to do. Without wasting time I signed up to be a cast at the Olympic [opening and closing] ceremonies. As soon as i passed the auditions, I said to myself - 'The best moments in my life has been the ones without monetary attachments'.
Honestly, the rehearsals were tasking, coupled with the weather, distance to and from practice ground, work and family commitments - all these put together was enough to discourage me from continuing. But each time I turned up, I saw people who were far older than I was in age still giving their very best. people were coming to London from all over the UK [Manchester, Reading, Newcastle, etc]; heard someone came from Belgium. That was the turning point. What did these guys feel that I wasn't feeling, yet they remained committed.
Volunteers do not necessarily have the time; they just have the heart.

The routine involved drumming and marshaling, Every move had a sequence, rhythm and style which over 1,000 volunteers had to perform. Timing was very important, focus was intense; but the volunteer love was burning deep in the heart.
When trying to quantify the amount of time, money and energy put into the Olympics, I feel very proud that I did all of that to achieve success for London and entertainment for the over one billion people all over the world that tuned in to watch the opening ceremony. The friends I gained, the skills i built, the exposure to new things and of course the fact that my family and friends watched me on live TV.
As I write this piece, the rehearsals for the closing ceremonies has begun and I will be braving the traffic and weather to be at my very best. Volunteering is fun, its not a choice, its a responsibility.

These words from Harriet Naylor sums up my piece - "Volunteering can be an exciting, growing, enjoyable experience. It is truly gratifying to serve a cause, practice one's ideals, work with people, solve problems, see benefits, and know one had a hand in them".

Youths vs Brand Re-positioning.

I try not to over flood the world wide web with issues that have already been mentioned by other bloggers or the press; I tend to see things my way and say them the way it ought to be said or done.

The communication strategies employed by agencies representing youth brands have been heavy on my heart in the last couple of days and I will not sit back without mentioning how negatively PR/Adverts coverage are affecting the young minds.

Brand managers must now heed the clarion call to be more sensitive with their PR and marketing; for most of the images and ideas are interpreted to be encouraging rebellious attitude in youths. These days all you see on bill boards are seductive or rebellious images that do not speak well. Am I sounding like an old wacko, who has lost touch of socio-economic changes; then its time for a lil spanking.

  

When we were kids, our parents will ensure that we get to bed on time, so as to avoid all the rubbish adverts that fly across the screens; but with the emergence of X-factor and all other late night programs/shows, little can one do to keep teenagers off the TV. Now, advert agencies have targeted this popular TV programs to showcase all the dirty and irrelevant materials from their filthy minds. Dont get me wrong, this has nothing to do with the products, its just the way and manner the adverts are created. no morals anymore to learn from.

Some adverts try to make out that they are art. This is usually where advert isn’t connected with the product in any way that you would ever figure out unless you were a contestant on the never-popular game show 3,2,1. For goodness sake, what has romantic scenes and sexy underwears got to do with perfume adverts, or where is the connection with wearing a bikini and selling snacks. Any sane mind would not go for this products, cos they don't identify with the brands idea of communication.

Day in day out, we hear the news of rape, violent disturbances, gun and knife rivalry, under-age drunkards, drug abuse and lots more; yet we wonder if there is a good future for the media industry. 




When did our ads become so awful? Once, I'd actually asked a friend who is a copy writer, what he thinks about an alcohol advert boldly displayed  along the road, apparently welcoming people to the town. His response was 'well, visitors now have a clear sign that they are travelling into a drunk town'. no be me talk am o!

My advice would be for brands to invest in role models and icons, who are conscious of emphasizing positive attitudes through their lifestyle, career and attitude. Brand owners/managers should see themselves as being embedded with the responsibility of using their products/service to instilling the much needed change in the society. More-so, brands could encourage their captive audience with sponsored apprenticeships or career opportunities; for as the saying goes 'an idle mind is the devils workshop'.

If we must change the ills affecting youth delinquency in the larger society, then PR and brand managers must look outwards to change their marketing strategy.