When Too Good Becomes An Issue

Life has got its ups and downs, sometimes messy; yet most times we are left confused. There is a saying that states: whoever digs into the world of the past [or grave] should be ready to cope with the stench [odor] that it brings.
You see yourself as the nicest person, but someone out there is all out to ensure that they rub past mistakes in your face, just to rob you of the joy that comes with being nice. You focus on your career to ensure all is well with you and yours; yet one busy-body is lurking around the corner to tarnish your reputation.
The job market also has its undoing. They advertise jobs for people with excellent academic results; one rushes to apply, got invited for an interview; only to be told later via email that someone else with same academic records but with work experience has been offered the job.
The jolly good fellow then puts in application to another company, this time added to the CV work placement experience [industrial attachment] in order to boost the chances of getting the job. When the result of the interview came, it stated that they found the CV quite impressive; but the job was given to someone else who had work experience in the same industry and location. This same scenario continued again and again, till the fellow decided that enough was enough - whatever it will take to start building inherent skills and selling them through freelance roles, would be the ultimate strategy to becoming self employed.
Aha! just when you thought you are succeeding, your very own person steps in to discourage you; refreshing your mind on how good you feel, but never good enough for employers. They do everything [unknowingly sometimes] to make you give up on your pursuit. They say you are lazy and should go learn a trade or do menial jobs. Dream killers!
Yes! people will always talk, but what matters most is doing what gives joy and self fulfillment.
Life can also be terrible in relationships - either marriage, courtship or mere boyfriend/girlfriend romance - the last thing either of the party concerned should do is try digging up past issues. Sincerely this things take away inherent joy and happiness.
So many people are not able to deal with their past mistakes; the best they can do is try to forget that it ever happened and move on to ensuring that the now and future shines a better light. Example, the guy has an issue with controlling his alcohol intake, the lady should while trying to caution him in a party, never remind him of how he fell into the gutter after a drinking spree in the past. Same goes for the guys, if a girl honestly tells you of her past sexual experiences at parties - never ever remind her when you guys have an argument; it will forever ruin the trust she has in you.
We all have our masquerade faces tucked away in the trash, should anyone try to recycle them - they rob you of your current beauty. The annoying part is that its the people that we trust so much; the ones that are deep in our lives; the ones that rejoices with our seemingly good; the ones we owe our successes to - yes! the very people we call our own. They bring back dirty memories and leave you asking yourself why you ever thought you could ever be good again.

Now, if you have found yourself in this situation, this is my humble advise - live everyday of your life as if it was the devil himself challenging you, never stop trusting in God for breakthrough and confidence, stay strong, keep doing good and never ever stop smiling - for that smile shows you are a victor!

Youths vs Brand Re-positioning.

I try not to over flood the world wide web with issues that have already been mentioned by other bloggers or the press; I tend to see things my way and say them the way it ought to be said or done.

The communication strategies employed by agencies representing youth brands have been heavy on my heart in the last couple of days and I will not sit back without mentioning how negatively PR/Adverts coverage are affecting the young minds.

Brand managers must now heed the clarion call to be more sensitive with their PR and marketing; for most of the images and ideas are interpreted to be encouraging rebellious attitude in youths. These days all you see on bill boards are seductive or rebellious images that do not speak well. Am I sounding like an old wacko, who has lost touch of socio-economic changes; then its time for a lil spanking.

  

When we were kids, our parents will ensure that we get to bed on time, so as to avoid all the rubbish adverts that fly across the screens; but with the emergence of X-factor and all other late night programs/shows, little can one do to keep teenagers off the TV. Now, advert agencies have targeted this popular TV programs to showcase all the dirty and irrelevant materials from their filthy minds. Dont get me wrong, this has nothing to do with the products, its just the way and manner the adverts are created. no morals anymore to learn from.

Some adverts try to make out that they are art. This is usually where advert isn’t connected with the product in any way that you would ever figure out unless you were a contestant on the never-popular game show 3,2,1. For goodness sake, what has romantic scenes and sexy underwears got to do with perfume adverts, or where is the connection with wearing a bikini and selling snacks. Any sane mind would not go for this products, cos they don't identify with the brands idea of communication.

Day in day out, we hear the news of rape, violent disturbances, gun and knife rivalry, under-age drunkards, drug abuse and lots more; yet we wonder if there is a good future for the media industry. 




When did our ads become so awful? Once, I'd actually asked a friend who is a copy writer, what he thinks about an alcohol advert boldly displayed  along the road, apparently welcoming people to the town. His response was 'well, visitors now have a clear sign that they are travelling into a drunk town'. no be me talk am o!

My advice would be for brands to invest in role models and icons, who are conscious of emphasizing positive attitudes through their lifestyle, career and attitude. Brand owners/managers should see themselves as being embedded with the responsibility of using their products/service to instilling the much needed change in the society. More-so, brands could encourage their captive audience with sponsored apprenticeships or career opportunities; for as the saying goes 'an idle mind is the devils workshop'.

If we must change the ills affecting youth delinquency in the larger society, then PR and brand managers must look outwards to change their marketing strategy.