For the last three(3) days, my 2yr old son has become so obsessed with the GOCOMPARE commercial http://www.youtube.com/watch?v=rvqzx1bA488&feature=BF&list=QL&index=3 running on television stations around the UK. The obsession is so much that I began to wonder if its the song, or the character in the advert that has caused the attraction, for a child of his age would not go to the internet to find out what the advert was selling.
The point is this: why spend so much money on adverts that doesn't clearly spell out the features of the product or service. Why cant creative agencies come up with clear-cut options rather than promote complexities. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince {not confuse} them to take a certain action.
More worrisome these days is the manner at which cosmetics adverts are done. There is a lot of nudity at display. C'mon guys, if you must sell your products via TV commercials, please please please!!! save the future by taking away the naked bodies from the screen and stop invading public spaces, such as schools, which is a form of child exploitation.
I challenge copy writers to think out of the box and come up with beautifully thought strategies/propaganda techniques that will positively attract attention, engage minds, trigger emotions, and change what people think. All of which can lead to sales. Or votes. Or clicks.
Lastly, guys lets be honest with our vocabs{keep it real}. If the product temporarily deals with the issue, then do not go OVERBOARD by saying it solves the issue. so many people have been misled by these adverts and the Ad agencies should be blamed.
"Any activity becomes creative when the doer cares about doing it right, or better." - John Updike
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