In what ever one sets out to do as a vocation, career or a job; be you the employer or employee; as long as you are in the business of reaching out to people, you need to be able to communicate effectively your products and services in the best way possible.
- The very first step one must take before sending out a message is to organize their thoughts well. There are many slips between the other person's ears and your lips; since the recipient(s) of the message will be interpreting it in their own brain, its necessary to KISS (Keep It Short and Simple) in the best possible way to avoid distortion.
- Some speakers deliver the whole speech without spelling out even once what they want from their audience. Then they feel unhappy when they don't get the results they expected from their speech. Oh! yes. You are well read and want to impress with pedantic statements, forgetting that people are not mind readers. if you are to pass a message to target audience, try using
- Remember the saying, "Nobody cares how much you know, unless they know how much you care." When they feel you really like them, they make an extra effort to understand what you want. Your message should either be solving a problem or at least the nearest solution to an issue.
- The rule of Interacting. There are two ears and one tongue, spend twice more time in listening than in speaking. The more closely you listen to others, the more effective you would be in communicating your ideas to them according to their frame of reference. It is by listening close to them, that you will know how they think, what their favorite expressions are and how you can completely attract their attention.
- When you show how your target audience will directly benefit from your message, you are very close to sinking deep into them. To do this, you must clearly highlight the rewards of your offer, and explain how they will improve their life. For example, instead of explaining that a new product is more efficient, you might emphasize how much time or money the customer will save.
- You also need to be aware of your non-verbal signal. The spoken word is but a small component of communication, it constitutes of only 7 percent of the message, the other 93% is non-verbal. If you mean to assure people of the authenticity of your statements, but your face, body and your voice is conveying, "you are just dull," which means of communication do you think will get conveyed? Match your gestures, body language, voice tone, and other non-verbal behavior with your words.
- Walk your talk. Match your actions with your words. If you say something and then do another, your action will be received as the real message and not your spoken words.
No comments:
Post a Comment